PRODUCT CONTENT STRATEGY & MARKETING
Created Content Guidelines for Product Pages which included both SEO and UX requirements for visual and written content.
Ensured GDPR Requirements were met for UGC photos from tours.
Sourced and Created visual content on all site pages.
Created a Repository of thousands of photos with a tour type taxonomy.
Collaborated with UX designer during website redesign, to ensure content specifications were met in the ideation phase so that migration of all products would be possible.
Worked on CMS Resdeign with developer, assisting in site map creation, content models for product pages, and tour taxonomy.
CONTENT MARKETING
Championed Paid Content Strategy for selected tours through paid channels including PPC, Facebook Targeting, Facebook Retargeting, Display Ads, Native Advertising, Influencer Marketing, and Google Dynamic Search Ads to give these tours seasonal pushes when necessary. I did the same for deals and promotions of specified tours.
Managed Relationship & Strategy with outsourced vendors, holding regular update calls.
Managed Influencer Marketing by identifying and building relationships with prominent bloggers, influencers, and thought leaders to get natural, relevant links to websites.
Organized Collaborations with Condé Nast, Jetsetter, Ballinger Family, Bravo TV (Real Housewives of Beverly Hills), Kathy McCabe star of PBS special Dream of Italy.
SOCIAL MEDIA
Created & Commissioned content to be distributed and repurposed on social media channels such as Facebook, Instagram & Pinterest.
Managed In House Facebook Paid Ads via Business Manager for last-minute campaigns and seasonal sales.
EMAIL MARKETING
Created Email Marketing Campaigns to promote seasonal products and sales via Mailchimp.
Created Campaign Pop-Ups linked to Mailchimp audience aggregation to understand user needs and remarket similar products.
Segmented Audiences to reflect tour types, seasonality, and preferences.
Examples of Campaign Copy
Examples of Display Ad Copy
Newsletters
(click to enlarge)
Social Media Organic Posts
